our team

We’re committed to excellence, and have built an all-star team to deliver on that promise.

advisory board.

Joel Palix


Over three decades of experience in beauty, across multiple brands from Yves Saint-Laurent to MD for Thierry Mugler & CEO of Clarins Fragrance Group.

Most recently, Joel was CEO of Feelunique, which he grew into one of the world’s largest e-tailers. Joel holds a BA from ESCP and an MBA from INSEAD.

Steve Hajioff

Chief medical officer

One of the most senior clinicians in the UK, Steve was formally Chairman of the British Medical Association

Steve is currently a member of the Quality Standards Advisory Committee for the National Institute of for Health and Care Excellence


Science Partner

Cannasoul is a cannabis innovation, research and technology incubator run by Dedi Meiri PhD

Dedi is Associate Professor at the Faculty of Biology at the Technion and one of the foremost cannabis research scientists globally

George McBride


After starting his career as Criminal Barrister, George is now CEO of Hanway Associates

In his role at Hanway George advises many of the top cannabis companies globally

George is investing in Sana via Hanway Associates.

Jonathan Douek


Jonathan is a former banker at Edmond de Rothschild.

Jon has had senior roles with numerous investment and innovative technological companies.

management team.

Ben Hamburger


Ben began his career at P&G before moving to KPMG and working in M&A and then Strategy Consulting.

Most recently Ben was a Project Leader at the Boston Consulting Group and is a member of the Association of Chartered Accountants.

Arjun Rajyagor


Arjun began his career at Goldman Sachs as a Technical Analyst, covering the full technology stack.

Arjun was a Consultant at the Boston Consulting Group in the Technology Advantage team, focused on Digital Ops and Automation.

lifestyle team.

Paul Saayman

General Manager

Paul has 20 years of experience within Health and Beauty distribution Extensive experience working with high street retailers and brand partners.

Most recently Paul was Commercial Director for Revlon’s brands distribution business.

Elin Kikano

Marketing Manager

Elin has 15 years of marketing experience in the UK beauty industry, working mainly within distribution.

Most recently Elin was working at LVMH and before that SAS & Company, one of the largest independent distributors of fragrance in the UK.